Even though the world of event management is highly lucrative, it is also quite hostile and unforgiving. With this in mind, you need to figure out the way to gain a competitive edge. A large part of the answer lies in building a strong online presence, but before you do this, your website must be on an admirable level. You will also need an adequate content management system (CMS) and here, WordPress (WP) has no equal. With this in mind, here are some tips and tricks on how to build your event management website from scratch.
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1. Identify your target demographic
The first step you need to take towards building a successful event management site is identifying your target market. Try to do a brief revision of your content and what it is that you do. Next, based on this, try to create an image of your average visitor or your average client. You can easily do this by asking questions such as, how old is my average visitor? Or what do they do for living? This way, you can make a course of action and come up with elements that will appeal to your target demographic. It is a well-known fact that different groups respond to different mediums in alternate ways and you can use this knowledge to your advantage.
2. Find a way to manage content
The next thing you need in order to satisfy the needs of your visitors is to offer them something that they are highly unlikely to receive anywhere else. We are of course talking about relevant content. People visit your site for specific information and if they find this lacking, they are most likely to leave immediately. Because of this, your content needs to be event specific, but its form needs to be pleasing to the eye as well. In order to manage all of this, your safest choice would be to either go with Custom Post Type Maker or Custom Post Type UI.
3. Always keep a presentable calendar
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In order to show your visitors that you mean business, you must always have a presentable calendar. This way, you will show them that you are quite serious about what you do as well as that you always plan way ahead. Here, your options are wide open since there are numerous calendar plugins available for WordPress. Still, what you need is something reliable yet easy to use and master. Luckily both VR Calendar Sync Pro and Responsive Timetable for WordPress have what you are looking for.
4. Present the venue in the best way possible
After you have all of this covered, it is time to go to the next step – presenting the venue where the event will take place. Regardless of the event, every visitor of your site will want to know something about the venue where it will be taking place. Your failure to deliver on this can have catastrophic consequences. Through Event Organiser you will not only be able to manage venue information but present it as well. Still, probably best (and most visitor-friendly) option that this plug-in offers is incorporation with Google Maps.
5. Distribute tickets on your own
Even though every aforementioned step was important, there is one thing that is absolutely paramount and that is how you conduct the sale of tickets. In order to facilitate this entire process and make more money than you would through a middleman, you must find an adequate third party software. In order to get the most out of your ticket sales and management of attendee registrations, you should opt for a fully integrated WordPress event ticketing sales plugin. There is no need to sell your tickets on sites such as Eventbrite, as they, like the majority of other global ticket resellers, charge a commission for every purchased ticket.
6. Make mementos of every event
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One of the most important lessons that every businessman must learn sooner or later is that success speaks louder than any marketing campaign ever could. With this in mind, you need to make mementos in the form of photos and videos of your most successful events and transform them into an image gallery for your website. This can also be done via an image gallery plugin for WordPress. This way, all those who failed to come will be able to see for themselves just what they missed and this will certainly coerce at least some into attending next time.
7. Simplify speaker management
As soon as your page starts to grow in popularity, you will need to get more people to contribute to its content. Unfortunately, a multitude of contributors causes confusion, which in turn causes discomfort in your potential clientele. Now, if there is one thing you don’t want it is for your page to be deemed as disorganised (for someone who manages events failure to do the same with a website can be quite bad for reputation). Luckily, this can easily be solved with the use of either Effective Bio Boxes or Fancier Author Box by ThematoSoup which deal with the displaying of speaker biographies on your site. Not only that, author bio plugins can also be used to announce actual speakers and performers on your events.
Regardless of your niche, in order to succeed, it is vital that you are able to adapt to the latest IT trends. In the event management industry, this means building a presentable and informative site. By building an online presence from scratch, you will start paving your way towards inevitable success. However, on this quest you will need the right tools and you will find nothing better than these WordPress plugins to fill in that role.
To sum things up, nothing beats the feeling of having your destiny in your hands. Opting for a fully integrated WordPress theme dedicated to event management might have a plus side in that it offers working results in very little time. On the other hand, the fact that you can customise every single feature on your site gives you the opportunity to actually call that site your own. Not only that, having a dedicated WordPress theme will definitely cause you to blend into the environment. And you need exactly the opposite… to turn your difference into a competitive advantage!