Anyone who has a WordPress site knows that Google Analytics is one of the most important tools for them to use. Why? Google Analytics shows all the behind the scenes information and statistics about the users coming to your website. It shows who’s coming to the website, how they’re coming to the website, why they’re coming to the website, and how long they’re staying on the website. Without this information, you’re basically a blind person that does not know what and which content works for your visitors.
But, how do you actually connect this genius tool to your website? Well, there are several options out there but the best and easiest method is to use the Google Analyticator plugin. Two reasons for using the Google Analyticator plugin: it’s free; it integrates Google Analytics right into your WordPress dashboard.
Alright, it’s time to get your hands busy. So, here it goes!
Step 1: Setting Up Your Google Analytics Account
If you haven’t already set up your Google Analytics account, you can set it up by going to the Google Analytics landing page and then logging in with your Google account (Gmail/YouTube/Google+ account – they are all the same).
Once logged in, first time Google Analytics users will be required to click on Sign Up, and finish the registration process.
Step 2: Fill In Your Details in Google Analytics
Once you click Sign Up, you’ll be taken to the New Account page.
Fill in the information as follows:
- At the top, make sure the “Website” option is clicked on.
- In the Account Name field, type the name of your organisation or of yourself.
- In the Website Name field, type the name of your WordPress website.
- In the Website URL field, type the URL of your WordPress website.
- Choose the industry category of your website and select your timezone. The other options are self-understood and you can leave them as they are. Once you’re done, click Get Tracking ID.
- You’ll be presented with the Google Analytics terms of service, which you must agree to, so click on the I Agree button.
Since we are using the Google Analyticator plugin, there is no need to worry about the Tracking ID. You can proceed to the next step.
Step 3: Installing the Google Analyticator Plugin
Now, go to the dashboard of your WordPress site, and open the Plugins page, and click on Add New plugins. Once you’re there, search for Google Analyticator.
Google Analyticator should be at the top of the search results. Click on Install Now, for the Google Analyticator plugin.
Finally, click on Activate Plugin to finish the installation process.
You’re nearly done. Just a few more steps and you’ll have linked your Google Analytics account with your WordPress site!
Step 4: Link Google Analytics With Your WordPress Site
In the previous step, after the plugin is activated, you’ll be taken to the Installed Plugins page. Over there, under the Google Analyticator plugin click on Settings. You’ll be taken to a page where you have to put enter your Google Authentication Code to complete the process.
Click the Click Here text, and a popup will appear asking for your permission. Click on Allow Access, and you’ll be presented with a success code. Copy the code and close the pop up. Go back to the Google Analyticator Authentication Code page, and paste it in the box. Click Save & Continue.
When you’re done, you’ll be taken to the Google Analyticator Settings page. Keep all the settings as default, and click Save Changes at the bottom of the page.
That’s it! It’s that simple. Now, go back to your dashboard and enjoy watching the beautiful graphs that show the analysis of the visitors to your WordPress site.
Google Analytics is one of the few things that every WordPress should have, and Google Analyticator makes it a breeze to integrate your Google Analytics to your WordPress website. You’re just a few steps away from viewing important information about the visitors that come to your website, and using this information will allow you to modify your website to meet the demands of your readers.
If you have any questions or difficulties in any of the steps, please leave a comment below, and I’ll get back to you. Thanks for reading!